Press kit

Herotime, for
your story.

Background, facts, pictures, and logos — everything you need to cover the patented single-button multi stopwatch. For anything else, ask directly: marco@bluemedialabs.com.

Background

Herotime exists because its maker is a competitive swimmer who watched coaches lose valuable performance data every single session — juggling handheld stopwatches and transcribing wet notepads after training.

Marco Bremer, a long-time competitive (now Masters) swimmer based in Berlin, invented a new way of timing not just one athlete but several at once — with a single button. After extensive experimentation starting in 2015, with input from top international coaches, the method was filed for patent protection and granted as U.S. Patent 11,080,947 B2 in December 2021.

The method — Tap & Arrange™ — also solves the one shortcoming of a smartphone versus an old-school handheld stopwatch: the lack of a central physical button with immediate haptic feedback. Herotime explicitly supports the iPhone's volume button as the timing button, so a coach can time by feel with eyes on the athletes.

Highlights

The world's first single-button multi stopwatch — the only stopwatch app that truly replaces a traditional handheld stopwatch, or several of them, for sports timing at full precision.

Fact sheet

Pictures

Professional photography, cleared for press use (see the rights note below). Click to open the full-size file; fresh app screenshots of the modernized app follow at relaunch.

A coach with a stopwatch watching swimmers in their lanes
Coach and squad — the product scenario
A coach timing with Herotime on an iPhone at an international swim meet
Herotime in hand at a World Aquatics Championships pool
A coach watching a pack of runners on a track at golden hour
Track work — one thumb, the whole pack
Three traditional handheld stopwatches with tangled neckbands
The problem: a fistful of stopwatches

Logos & wordmark

The HEROTIME wordmark with the katakana/kanji subtitle mark, on light and dark:

HEROTIME wordmark with Japanese subtitle, dark on light
Wordmark, dark on light
HEROTIME wordmark with Japanese subtitle, white on dark
Wordmark, white on dark
Time the whole squad with one thumb.
PATENTED · US 11,080,947 B2
Download on the App Store
Free for a month
Then $9.99/year — relaunch price, regularly $49.99.